#Email bounce handler activation key pdf

The Siebel Email Marketing Server is a combination of components designed to support high volume, personalized, email messages and to track email bounces and clickthrough responses.

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#Email bounce handler activation key pdf

Because Act-On only tracks the initial acceptance, it does not record this as a bounce in our system.Bookshelf v8.1/8.2: About Siebel Email Marketing Bookshelf Home | Contents | Index | PDF These indicate that the recipient's email server accepted the message before determining that it could not be delivered. Out-of-office messages typically work this way as well. However, in other cases your 'send from' email address may receive replies for emails being returned to sender. Returned Messagesįor both soft and hard bounces, Act-On records these events automatically and no messages will actually be returned to you. Failing to respect opt-outs can result in spam complaints, which do impact your sending reputation. Opt-Outs are a natural part of digital marketing, and they do not hurt your reputation. It is important to include clearly visible opt-out links in your emails. Opted-out contacts have unsubscribed from your emails and therefore can no longer receive your marketing messages. You can access these lists under Contacts > Other Lists > Bounces and Opt-Outs. You are not able to send messages to these contacts. SuppressedĮmails get added to suppressed lists in Act-On after Hard Bounces, Opt-Outs, Spam Complaints, etc. Soft bounces are not suppressed by default in Act-On, so we recommend adjusting your settings to suppress contacts who are chronically soft bouncing without delivery.įor explanations of bounce reason codes in Act-On, see this page. However, a history of repeated soft bounces can bring down your sending reputation. Many times soft bounces are temporary, meaning you should try to send again at a later date. There are a wide variety of other factors that can cause a soft bounce. The recipient's email provider saw unusual activity from your sending domain (such as a large number of emails sent from a brand new domain).The recipient's email server is having a temporary outage.Soft BounceĪ soft bounce means that the message was not delivered, but the basic setup of the email was valid. We recommend following our Data Quality Best Practices to clear contacts from your lists after they have been un-engaged for some time.įor explanations of bounce reason codes in Act-On, see this page. Act-On automatically suppresses (stops sending to) any contacts which have hard bounced. Hard bounces can be very detrimental to your overall sender reputation if not dealt with accordingly. The email address contains a spelling error.The recipient's email has not been active in a long time, so their ISP has deactivated the account.

The recipient no longer works at that company, so their email has been deactivated.

Hard BounceĪ hard bounce means that the email is invalid or undeliverable due to where it is being sent. This reason, called a bounce code, is then displayed in Act-On in your message reports – these can be very helpful for finding trends in your bounced messages. The recipient's server may inform us that it cannot accept the message, and it will provide a reason. When Act-On attempts to deliver an email message, our email server communicates with the recipient's email server. These are known as soft or hard bounced messages. When you send an Act-On email message it may not be successfully delivered to the end recipient.